Tesco are to stop selling high caffeine energy drinks to under those under 16 from March 2018 as part of a plan to get people more healthy.
So far the supermarket has introduced in their stores up and down the country free fruit for children since 2016, this helps as they grow older to eat the right things promoting healthy eating all the way through their lives.
Sugar is also being reduced by 5% in own branded Tesco products.
Tesco said: “Since 2013 energy drinks have not been marketed or promoted to under-16s and all energy drinks carry a recommendation that they are not for children. However, our customers tell us that they would like more help in stopping children buying these drinks, so we will introduce measures to prevent the sale of energy drinks to children in the UK from March 2018.We know that this isn’t easy to implement, so in addition, we will create awareness in store and online to highlight that high-energy caffeine drinks are not recommended for children, supporting the #notforchildren campaign.
“A new partnership with Cancer Research UK, Diabetes UK and the British Heart Foundation which aims to support colleagues, customers and their families to make sustainable lifestyle changes and adopt healthy habits.
“We hope this small step is a little help to make healthier choices.”