Trafford Centre to host a 2-day ‘Refashioned’ event

Trafford Centre will be transformed across Friday 30th September – Saturday 1st October into a fashion extravaganza, with a core focus to inspire shoppers on ways in which to reinvent their wardrobe whilst championing brands that are taking steps to become more environmentally conscious.

To encourage and educate consumers in the North West and beyond on the sustainable fashion movement, Trafford Centre will come alive with spectacular fashion shows and dance fusion performances whilst showcasing key A/W trends from the centre’s vast array of fashion retailers.

The public can also expect pre-loved fashion sales from we are second life whilst ticketed live expert talks will be hosted in-store by Selfridges and styling session hosted by John Lewis, with support from charity partner, Smart Works, championing sustainable initiatives.

Zoe Inman, Centre Director at Trafford Centre, said: “We’re delighted to be hosting a 2-day fashion extravaganza at Trafford Centre; an opportunity to showcase the incredible range of fashion brands on offer, whilst highlighting brands that are championing sustainable initiatives. The centre will come alive with fantastic entertainment, inspiring shows, and informative talks, whilst also giving the public the opportunity to purchase pre-loved items – we are looking forward to delivering another huge-scale event that continues to escape the ordinary.”

Choreographed by Creative Director, Paul Swaby, X5 spectacular fashion shows per day across Friday and Saturday will be delivered in The Main Dome.

The creative performances will showcase themes of re-wearing, restyling, and eco-warriors, all in the efforts to amplify the question – what is the future of fashion? through an emotive and inspirational routine whilst also showcasing the latest A/W trends on offer at Trafford Centre.

Alongside the diverse fashion shows, a team of eight young dancers from troop Dance Fusion will be performing a high energy routine to entertain shoppers.

With a vision to reinvent retail, Selfridges’ Project Earth, its evergreen sustainability strategy, aims to change the way we shop and the way it does business.

Built on three themes; transitioning to more sustainable materials, exploring new business models and challenging the mindsets of its partners, customers and teams, Project Earth is underpinned by Selfridges’ commitment to a net-zero future.

As part of the wider ‘refashioned’ event, Selfridges will host X3 ‘in conversation with’ live talks focused on its Materials, Models and Mindsets pillars. This interactive event will be open to the public to purchase tickets, with booking details soon to be released.

Smart Works is a is a UK female employment charity that dresses and coaches’ women for interviews and job success.

This free service uses the power of high-quality clothing, and one-to-one coaching, to help them see their true potential and succeed at interviews. In a special collaboration with John Lewis, styling sessions will be on offer in the John Lewis styling lounge, with a ticket price of £10 customers will be treated to a glass of Prosecco on arrival, a John Lewis goodie bag and an interactive session of styling from both Smart Works Greater Manchester and John Lewis – the perfect afternoon out!

Tickets are now available to purchase here with all ticket profits going to the Smart Works Greater Manchester charity.

Smart Works Head of Wardrobe Trustee, Kay Barratt said: “We use fashion as a force for good, with our dressing room stocked with pre-loved and new clothing to dress women in preparation for their interviews. Shopping your wardrobe, learning how to take pieces from one season to the next and mixing pre-loved and vintage has never been more in fashion. We look forward to sharing styling tips and tricks at Trafford Centre’s refashioned event that will not only save the planet, but also your pocket too.”

Rob Lorrimer, Event Manager at we are second life fashion said: “What could be better than great fashion at small prices, all in the effort to help save our planet. We are delighted to partner with Trafford Centre on its refashioned event.”

REFASHIONED EVENT SCHEDULE

Friday 30th September

· Fashion Show and Dance Performance: [2pm, 4pm, 6pm, 7pm, 8pm] The Main Dome

· We are second life sale: The Orient

· Smart Works X John Lewis Styling Sessions: [11:30, 13:00, 14:00, 15:00] John Lewis Styling Studio

· Selfridges live talks: Selfridges store

SELFRIDGES LIVE TALKS

12:00 PM – 13:00 PM – ‘REFILL’:

The importance of sustainable beauty.

Hosted by L’Oréal Blackett & guest speaker.

16:00 PM – 17:00 PM – ‘REPAIR & RESELL’:

Instead of buying new, what else can we do?

Hosted by L’Oréal Blackett & guest speaker from CEO of Sneaker ER Alan.

18:30 PM – 19:30 PM – ‘REDUCE’:

Investment pieces for a more sustainable wardrobe.

Hosted by L’Oréal Blackett & guest speaker Sophia Rosemary

Saturday 1st October

· Fashion Show and Dance Performance: [11am, 1pm, 3pm, 5pm, 7pm] The Main Dome

· We are second life sale: The Orient

Fashion brands on offer at Trafford Centre include luxury and high street favourites from Selfridges, John Lewis, Levi’s, H&M, North Face, Havaianas and many more.