Footwear brand KOI launch debut store at Trafford Centre

KOI footwear makes a landmark move into bricks and mortar in opening its first ever flagship store in Manchester’s Trafford Centre, launching Monday 21st November.

The vegan, unisex footwear brand is known for its creative and original designs which are drawn from grunge, punk, and emo subcultures. KOI’s ethos is its limitless creativity, the brand continually breaks the boundaries of what design can be, while staying true to its ethics and aesthetics.

Established in 2016, the rapidly growing online store already boasts global partners including Dolls Kill, Urban Outfitters, Zalando, Zumiez, Hot Topic and retail giants ASOS.

On Monday 21st November, KOI will open its first dedicated store in the Trafford Centre in Manchester the city where KOI was founded.

The 990 square foot store is located on the first floor of the Trafford Centre, positioned opposite to Zara and will offer a curated edit of KOI’s latest product offering; KOI will be hosting a instore event open to the public on Wednesday 23rd of November where early access to its Black Friday discounts are available and free goodie bags and prosecco on arrival.

Commenting on the store launch, Owner, and Founder Uzair Ahmad said: “Pristine marble floors, ceilings that go up to the heavens and iconic brand names were all the things I noticed when I used to walk through The Trafford Centre as a kid. To have the opportunity to have KOI alongside them is a dream come true. We’re excited to be offering a store ahead of Christmas where customers can visually see the quality and originality of our product”.

Bruce Gardner, Brand Experience Director at Trafford Centre said: “Following the recent Zavvi and Lookfantastic pop ups, this is yet another digitally native store debut for Trafford. We are delighted to welcome KOI footwear

which will offer something truly unique, and given their huge following and irreverent brand, it will be massively popular with the Trafford consumer.”

KOI has witnessed huge global growth since its launch in 2016, particularly amongst its stockists and its goal is to explore new and innovative ways to expand into new markets and raise the profile of the brand. www.koifootwear.com