Dunelm Trafford launches new ‘Home To Home’ initiative

Dunelm, the UK’s leading homewares retailer, has joined forces with local community groups across the North West to redistribute pre-loved homeware items, reducing household waste while benefiting the local community.

The Home to Home initiative which has just launched in its Trafford store offers customers a more meaningful way of passing on their unwanted or no longer needed household items rather than seeing them cluttering up the home or being sent to landfill. 

Customers are encouraged to bring into store good condition, pre-loved homewares to be sorted and re-distributed back into the community by The Bread and Butter Thing, helping those impacted by the cost of living crisis.  The Bread and Butter Thing will also benefit directly from Dunelm itself, who will be able to pass on display items, samples and specific products that might not be able to be sourced from those brought into store by customers.

The initiative, which was developed in collaboration with environmental charity Hubbub, is the latest evolution of Dunelm’s commitment to reducing the amount of household waste that ends up in landfill or being unused, the most notable example to date being the very successful instore Textile Takeback scheme which has already seen 405 tonnes of unwanted fabric donated by customers since it launched last year, with approximately 65% of donated material reused, 20% repurposed and 15% recycled.

The Bread and Butter Thing aims to reduce food poverty in the North of England to create long-lasting change for struggling neighbourhoods across the UK. They provide nutritious meals for those who would otherwise go without, supporting thousands of families and individuals throughout the region.

The contributions from Dunelm customers will provide people with the equipment to cook for themselves and serve up meals to their families, with everything from pots and pans to cutlery and oven gloves being greatly received. .

The Home to Home initiative is currently being rolled out across the North West, with each of the 18 Dunelm stores in the region supporting different  local charities and community causes.

Richard Boon, Store Manager at Dunelm Trafford, added: “We’re proud to be supporting The Bread and Butter Thing and providing our customers with an easy solution to help put their preloved homewares to good use. We know it’s a challenging time for many right now, so we want to do what we can to support community initiatives that make a real difference.”

Rebecca Heede at The Bread and Butter Thing added: “So many people within our communities are in desperate need and reaching out for support. Schemes such as Dunelm’s Home to Home really allow us to help people in small but meaningful ways, so we’re extremely thankful to anyone who chooses to donate.”

For those wanting to get involved, pre-loved homeware items from any retailer including kitchenware and home décor items like clocks, vases, throws, curtains, cushions and small storage items can be taken to the Trafford Dunelm store located at the Trafford Retail Park.

For more details on the Home to Home scheme, please visit: www.dunelm.com/info/pass-it-on-with-purpose