Manchester named one of the UK’s most snowsports obsessed cities

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An analysis piece conducted by the ski resort job platform, Snow Season Central, exploring the online Google search trends for more than 6,000 ski-related keywords has helped rank the UK’s most snowsports passionate cities and whether skiing or snowboarding is more popular to each city’s population.

Findings about Manchester:

● Manchester ranked no.6 with a snowsports search volume of 97,599 per capita (100,000), 145% higher than the national average.

● In total, there were 386,020 searches conducted by people in Manchester in the 12-month period

● 54% of searches were for skiing, compared to 46% for snowboarding

Key findings

● The most snowsports obsessed cities in the UK are Bournemouth, Newcastle, Cambridge, York, and Croydon according to Google search data (on a per capita basis).

● Bournemouth ranked no.1 with a snowsports search volume of 118,435 per capita (100,000), 198% higher than the national average.

● The cities which had the lowest interest in snowsports were Sunderland, Nottingham, and Coventry. Coventry’s search interest per capita was 92% lower than Bournemouth.

● Nationally, 55% of searches were for skiing, compared to 45% for snowboarding.

● Belfast had the highest share of skiing related searches; Dundee had the highest share of snowboard related searches.

● Of the top 20, eight cities were based in the South of England and six were in the North of England. Scotland had two features in the top 20, Wales and Northern Ireland had one each.

The top 20 snowsports obsessed cities according to Snow Season Central :

Skiers vs. snowboarders : Which is more popular?

The study also looked at the popularity of different snowsports by assessing the percentage of searches related to either skiing or snowboarding. The analysis found that at a national-level, 55% of the search interest was for skiing, compared to 45% for snowboarding.

At a city level, Bournemouth had a relatively similar split to the national average, 52% for skiing and 48% for snowboarding. Belfast recorded the strongest skew towards skiing, with 67% compared to only 33% snowboard. Dundee on the other hand had the higher share of snowboarding search at 63% vs 37% skiing.

Ed Raine, Director of Snow Season Central, says

“This piece of analysis shows the widespread love for snowsports the UK population holds, despite there only being a small number of ski resorts in the country. While Bournemouth claimed the overall top spot, it was a diverse mix of cities from around the country who featured in the top ten. With temperatures beginning to fall in Europe, and many US and Canadian resorts recording their first snowfall recently, we’re crossing our fingers that winter delivers and Brits are able to make the most of winter.”

Source: https://www.snowseasoncentral.com/uk-snowsports-obsessed-cities