Iceland now stocking Erling Haaland Prime Drink

Iceland Foods have announced they are stocking the highly anticipated, all-new, Erling Haaland Prime Hydration drink.

The Strawberry-Lemonade flavoured drink will be available in-store and online at Iceland and The Food Warehouse nationwide for just £2.00 from 15 May.

Initially teased back in August 2023, Manchester City star Erling Haaland, who broke the record for most goals in a single Premier League season in his debut campaign, became the latest athlete and first footballer to be sponsored by KSI and Logan Paul’s viral drinks brand, Prime Hydration.

The YouTube personalities broke the news on Instagram in August 2023, posting ‘The future of hydration meets the future of Football PRIME x @erling.haaland’.

Commenting on the post, one user wrote, ‘Prime Haaland gonna be a different level’, with another stating, ‘Will there be a Haaland flavour? It will be amazing.’

This latest collaboration forms another link in a growing chain of successful affiliations for the hydration brand, as well as another fruity addition to the brands highly popular lineup of Prime drinks.

Iceland began stocking Prime’s Strawberry and Banana flavoured drink in April, making its first debut in the UK from across the pond in the US, which was met with much delight from customers.

Iceland also continues to stock a range of Prime drinks, including flavours such as Cherry Freeze, Lemon Lime, Lemonade, Blue Raspberry, Strawberry Watermelon, Ice Pop and Tropical Punch flavour.

For more information on Iceland and The Food Warehouse’s product offerings, please visit www.iceland.co.uk or www.thefoodwarehouse.com