Altrincham based business gets a social media boost from entrepreneur Theo Paphitis

Cheshire based NINA D Homeware business gets an Instagram boost from Theo Paphitis.

An Altrincham based firm has received a business boost from Retail Entrepreneur Theo Paphitis. Last week, Nina Daniels, owner of NINA D Homeware tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet or re-post by Theo to his over half a million Twitter and Instagram followers.

The weekly initiative, set up by Theo in 2010, now has over 4,000 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper Theo re-tweeted Nina’s
message to his over 500,000 Twitter and Instagram followers and as a result, https://nina-d.co.uk/ have more followers and extra orders for their high quality tableware products.

Nina is also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners. Nina said: “I launched NINA D in 2020 in my own home, readily on hand to support my son, as a single parent, through his difficult and formative years. I am passionate in creating high quality British made products using sustainably sourced materials. I strive to provide exceptional homeware that can be shared with generations to come, mirroring my personal upbringing and family traditions. It is great to have support from Theo because it’s been challenging trying to raise our profile and Theo has recognised our hard work and helped spread the word about what I do to his following”.

Small business champion and Ryman Stationary, Robert Dyas and Box Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won and #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learning. The website will also give a valuable profile to the winners chosen and I wish NINA D every success”.

Anyone looking for a re-tweet from Theo should tweet on Twitter or do an Instagram post to him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS.

Six lucky businesses are re-tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.