MOST Bakery Chosen as Café Provider for Move Altrincham

Local Altrincham business, MOST Bakery, has been chosen as the new food and beverage provider for Trafford Leisure’s move Altrincham facility, which is set to open in 2025.

MOST Bakery will be ready to serve hot and cold food and drinks, seven days a week, providing the local community with a modern, balanced and healthy all-day family-oriented menu when the health and wellbeing facility opens later this year.

The decision to select MOST Bakery followed a comprehensive selection process, conducted in collaboration with Trafford Council and Trafford Leisure’s health colleagues, with local café operators invited to submit proposals that aligned with the goals of improving health outcomes and achieving net zero by 2038.

The thorough process included a review of menu proposals and business plans, due diligence checks, mystery visits to assess customer service and operational standards, and formal interviews to evaluate sustainability, financials and health initiatives.

Jo Cherrett is CEO of Trafford Leisure, a community interest company wholly owned by Trafford Council, which manages leisure in Trafford on behalf of the council, using any profits and assets for community benefit.

She says: “This is an important milestone for the reopening of move Altrincham following its £20 million refurbishment and we are thrilled to have found the right local food and beverage partner that compliments our brand’s vision to inspire and create opportunities for the people of Trafford to move more and live longer, healthier and happier lives.

“Deputy Leader of the Council, Councillor Catherine Hynes, and I recently visited MOST Bakery in Altrincham, and we are both excited about the all-day, nutritious, healthy and exciting menu they will deliver for our customers. It’s already a firm favourite in Altrincham, where the husband and wife team create delicious artisan breads and pastries. Together, we are thrilled to redefine what food at a leisure centre can be! We can’t wait to savour the delicious offerings when MOST Bakery opens at move Altrincham!”

MOST Bakery’s co-founder and co-owner, Suze Townley, says: “We’re absolutely delighted to have been selected as café operator for move Altrincham! The plans for the revamped centre are incredible, and we’re excited to be a part of something so integral to the local community. We’re looking forward to offering delicious, freshly-made food and really great coffee.”

The new look move Altrincham will benefit from a 25m swimming pool, a 20m learner pool, a pool pod to improve accessibility, a combined lobby area with pool viewing and the MOST Bakery café, a wet village change, an inclusive changing places toilet and a health and wellbeing spa facility.

There will also be a wellness assessment room, an enlarged fitness suite, fitness changing and dry change areas, two flexible studio spaces, an immersive indoor cycle studio, a four-court sports hall and storage, a gymnastics hub and staff rooms and offices. The new-look facility will help Trafford Leisure achieve its vision of becoming the most active place in England.

Cllr Liz Patel, Trafford Council’s Executive Member for Economy and Regeneration, said: “I am delighted that MOST Bakery has been selected to open at move Altrincham. Our leisure sites are all about providing residents with the best health outcomes and MOST Bakery will help us achieve that goal. They specialise in nutritious food – exactly what we are looking for. I look forward to trying out what they have on offer.”

(Picture credit: Trafford Leisure) Suze and Matt Townley,  owners of MOST Bakery, Councillor Catherine Hynes, Deputy Leader, Trafford Council (red coat), and Jo Cherrett, CEO of Trafford Leisure (cream coat)