Altrincham based ‘NINA D’ Homeware business gets an Instagram boost from Theo Paphitis

An Altrincham based firm has received a business boost from Retail Entrepreneur Theo Paphitis.

Nina Daniels, owner of NINA D Homeware tweeted Theo about her business during ‘Small
Business Sunday’ and was one of six weekly winners to gain a retweet or repost by Theo to his
over half a million Twitter and Instagram followers.

The weekly initiative, set up by Theo in 2010, now has over 4,000 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper Theo re-tweeted Nina’s
message to his over 500,000 Twitter and Instagram followers and as a result, nina-d.co.uk/
have more followers and extra orders for their high quality tableware products.

Nina is also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.

Nina said “I launched NINA D in 2020 in my own home, readily on hand to support my son, as a
single parent, through his dicult and formative years. I am passionate in creating high quality
British made products using sustainably sourced materials. I strive to provide exceptional
homeware that can be shared with generations to come, mirroring my personal upbringing and
family traditions. It is great to have support from Theo because it’s been challenging trying to raise
our prole and Theo has recognised our hard work and helped spread the word about what I do
to his following”.

Small business champion and Ryman Stationary, Robert Dyas and Box Avenue Chairman, Theo
Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how
important it is to support our small businesses here in the UK. My vision is that everyone who has
ever won and #SBS re-tweet from me becomes part of a friendly club; like-minded individuals
who can share successes and learnings. The website will also give a valuable prole to the
winners chosen and I wish NINA D every success”.

Anyone looking for a re-tweet from Theo should tweet on Twitter or do an Instagram post to him
about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS.

Six lucky businesses are re-tweeted every Monday at 8 PM and then invited to enter their prole on
the new website, attend the annual #SBS networking event and take advantage of the networking
opportunities.