Trafford jewellery retailer reaches milestone of £25m raised for charities

A Trafford jewellery retailer is celebrating International Charity Day with a landmark achievement for charitable giving, after donating £25 million from company profits to charities and communities since 2000.

Beaverbrooks Trafford, located in The Trafford Centre, has contributed to the total by supporting a variety of fundraising activities – including Payroll Giving, with every donation matched by the business to amplify the impact.

The store team has also taken part in volunteering, giving blood, and participating in charity walks for the local charity, Francis House. Alongside this, each colleague receives £100 each year to donate to a cause close to their heart.

As part of Beaverbrooks’ core purpose of enriching lives and making a difference, the business donates 20% of its retained profits each year and has supported more than 500 charities over the past 25 years.

It also leads the way in Payroll Giving, with 45% of colleagues regularly donating through their pay – far above the national average of 6% – which has earned Beaverbrooks a Diamond Quality Award for the past seven years.

Katy Bennett, Store Manager at Beaverbrooks Trafford, said: “We’re so proud to be part of this £25 million milestone. Giving back is what Beaverbrooks is all about – and our Trafford team loves supporting causes that really matter in our community.

“Whether it’s fundraising, volunteering, or simply lending a hand, it’s amazing to see the difference we can make together.”

To mark the occasion, Beaverbrooks stores will be offering fizz and sweet treats from Friday to Monday, with a special thank you for customers who join the Beaverbrooks Club – including £25 off when spending £100 or more.

To find out more about Beaverbrooks’ charity and community work, visit https://www.beaverbrooks.co.uk/100/enriching-lives