Dunham Care is proud to announce that we are working with TNT Sports to bring live, premium sports directly into our care homes, starting at Bowdon Manor later this year.
This collaboration marks a new chapter for the UK care sector. TNT Sports, one of the UK’s leading live sports broadcasters under the Warner Bros. Discovery umbrella, is working with Dunham Care as an inaugural collaborator. This partnership represents a sector-first innovation, challenging outdated perceptions of later life and raising expectations of what care can and should offer.
For many residents, sport has been a lifelong companion, Saturday afternoons built around football fixtures, Wimbledon summers, rugby rivalries passed down through generation. These moments don’t disappear with age -they matter more than ever.
Bowdon Manor will introduce this new chapter later this year
Bowdon Manor, Dunham Care’s luxury care home in Bowdon, scheduled to open later this year, will bring this initiative to life. Communal lounges will be transformed into vibrant match-day spaces, buzzing with excitement, conversation, and shared memories.
Why Live Sport in Care Homes Changes Everything
For us, this is far more than just entertainment. Live sport sparks anticipation, focus, memory recall, and storytelling, effects that are especially powerful for residents living with dementia. Friendly rivalries and shared excitement lift spirits, reduce isolation, and create moments of genuine joy. Sport naturally brings people together: residents who may not usually socialise find common ground, conversation, and camaraderie. Families are also welcomed for special match-day events, turning every game into a shared, multi-generational experience.
From Fixtures to Full Experiences
This initiative will be thoughtfully embedded into Dunham Care’s activity and wellbeing planning, transforming live sport into immersive, meaningful experiences through event-led activity planning aligned to major sporting calendars, themed food and drink menus for match days, pre-match quizzes, debates and predictions and post-match discussions, storytelling and reminiscence session
Measuring What Matters: Wellbeing at the Heart
This initiative is not about screens, it’s about impact.
Together TNT Sports and Dunham Care will measure and review wellbeing outcomes to ensure this initiative genuinely enhances residents’ lives.
This includes:
- Monitoring engagement and participation levels
- Tracking mood, emotional response and social interaction
- Observing cognitive stimulation and reminiscence outcomes
- Gathering family feedback and satisfaction
- Continuously adapting programming based on resident preferences
The goal is simple but powerful: to make life more meaningful, more connected and more joyful for every resident.
This intiative redefines what life in a care home can look like, proving that moving into care should never mean leaving behind the passions, rivalries and moments of excitement that shape who we are.
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