Manchester United FC have signed a deal with Alibaba so fans in China can have access to exclusive video content.
United content, such as first-team matches and highlights, will be presented and localized on multiple Alibaba platforms, including a first-of-its-kind, dedicated Manchester United channel on Alibaba’s video-streaming platform, Youku.
Manchester United Group Managing Director Richard Arnold said:
“Chinese fans are a huge part of the club’s global following.
“We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of China’s most popular video streaming platforms,” Arnold said. “We look forward to working with Alibaba to further grow our fan base in China and building on other areas of the partnership in the near future.”
The new Manchester United Youku channel will feature academy, women’s and first-team tour games, first-team games shown on demand, as well as global and China-specific content.
A future flagship Manchester United store will be launched which fans can get to through the dedicated YouKu channel.
Alibaba Group President Michael Evans said:
“The company sought to provide fans with in-demand online content and shopping that leverages the latest technology.
“With this cooperation, we are leveraging Alibaba’s ecosystem to bring a unique Manchester United experience closer to fans and consumers in China,”