Altrincham FC have signed a lucrative kit deal with German sportswear firm Puma.

The lucrative 4-year deal will help the clubs ambitions to reach heights it has never got to before, the deal will start from next season and Altrincham fans are excited and eager to see what the new kits and training wear will be like.

Altrincham co-chairman Lawrence Looney said: “This is a really exciting development that is very much in keeping with the board’s forward-thinking approach to taking the club as far as we possibly can.”

Puma will also be providing retail support to the club which will see a new enhanced match day presence in both the Community Sports Hall and Fan Zone

Altrincham board director John Coyne said: “It is really important that we drive maximum value from all of our commercial deals, especially given the impact that Covid has had on revenue for the football club, and this is a great deal for a technical partnership for Altrincham.

“Our retail presence has been much improved this season and we’ve enjoyed record sales, which is testament to the loyalty of our supporters,.

“The team working on this project ‘Our kit committee’ spent a lot of time working with potential suppliers, and Puma were the stand out choice, given their portfolio of football clubs and the deal they offered us.

“The technical quality of their garments was second to none.”

Martin Ivison from Puma UK said: “Everyone at Puma is really Excited and looking forward to starting our new partnership with Altrincham FC, and it will be great to see the team run out on the pitch in Puma next season.

“Alrincham is a club which is clearly ambitious, and we’s like to think we are the lucky charm, as proven with other clubs who have been on the same journey to the football league.

“We look forward to a long and successful partnership.”