Eleven young designers have been named winners of a national competition and will now see their creations turned into collectable badges for thousands of pupils nationwide to earn when they walk to school

The WOW Badge Design Competition is organised by Living Streets, the UK charity behind the national walk to school campaign. Over 115,000 primary school pupils entered the competition, with 11 winners being chosen.

Winners hailed from Woolwich, Basingstoke, Bournemouth, Aylesbury, Buckinghamshire, West Yorkshire, Hounslow, Ilford, Oxford and Altrincham.

The Altrincham pupil known as ‘TheJU.7’ on the Living Streets website goes to St Hugh’s Catholic Primary School in Altrincham.

This year’s badge competition theme was ‘Walk through time’, taking pupils back in time to explore millions of years of history on earth. Pupils were encouraged to research a pre-historic or historic period or event and depict it as a WOW badge.

Winning designs include WW1 Remembrance, space travel, the invention of the internet, Suffragettes, dinosaurs and more.

The winning designs will now be turned into more than 300,000 badges to be awarded to pupils taking part in WOW – the walk to school challenge from Living Streets.

WOW sees pupils who walk, wheel, cycle, scoot or Park and Stride to school at least once a week for a month rewarded with the recyclable badges each month.

On average, schools taking part in WOW experience a 30 per cent reduction in cars at the school gates and a 23 per cent increase in children walking to school.

Stephen Edwards, CEO, Living Streets said:  “WOW is a great way to help keep children healthy and happy by encouraging them to be active every day. More children walking to school also means fewer cars around the school gates – making them safer and cleaner places.

“We hope that designing this set of WOW badges has inspired pupils and helped them to understand that walking and wheeling to school has many benefits, whether social, road safety, health, or environmental.

”The winning designs can be viewed at