Theo Paphitis Boosts Altrincham HQ’s Social Media Presence

Altrincham based Social Media Company Altrincham HQ gets a LinkedIn boost from Theo Paphitis

An Altrincham-based firm has received a boost from Retail Entrepreneur Theo Paphitis. Last week, Alex McCann of Altrincham HQ praised Theo for his social media efforts during ‘Small Business Sunday’ and was one of six winners to be reposted by Theo to his large Twitter, Instagram, and LinkedIn following.

The initiative, started by Theo in 2010, has over 4,000 SBS winners and supports small businesses in the UK. 2025 marked the 15th anniversary of SBS, which Theo launched in October 2010.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐shared Alex’s message to his combined 800,000 Twitter, LinkedIn and Instagram followers. They are also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.

Alex McCann said, “We’re social media veterans so I’ve been aware of SBS for a long time now. I’m a huge fan of keeping social media positive and supporting and lifting others in the community up. As someone who continually lifts others up it’s lovely to the one in the spotlight this time. The amount of public and private messages since the win has been overwhelming”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Altrincham HQ every success.”

Anyone looking for a re‐post from Theo should post to him on X, LinkedIn or Instagram about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are reposted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.