Waitrose has announced that it will be asking people to prove they are over 16 if they want to buy an energy drink from March 5th.
The supermarket chain is just building on existing industry guidelines which require any soft drink with more than 150 mg of caffeine per litre to carry a high caffeine content warning and state it is not recommended for children.
Waitrose is currently the only UK supermarket to announce a ban on energy drinks for under 16’s although others are expected to follow.
Simon Moore, Waitrose Director of Technical & Corporate Social Responsibility, said: “As a responsible retailer we want to sell these products in line with the labelling guidance.
“These drinks carry advice stating that they are not recommended for children, so we’re choosing to proactively act on that guidance, particularly given the widespread concerns which have been raised about these drinks when consumed by under 16s.”
Further information about high caffeine drinks by the FSA (Food Standards Agency) can be found Here