Iceland has released its latest advert on YouTube as advertising regulators on national TV thought the video was political and banned it.
The advert for many customers heralds the start of the festive build up towards Christmas Day.
This year though the advert will not appear on TV alongside all the other big named adverts.
Earlier this year, Iceland committed to remove palm oil from all its own label food by
the end of 2018 in response to continued deforestation in South East Asia.
As the retailer nears completion of the project, offering consumers the choice of an
orangutan friendly Christmas, it had planned for a Christmas advert to raise awareness.
Iceland had hoped to use a short film, Rang-tan, as its main Christmas advert.
Rang-tan is an emotive animation telling the story of rainforest destruction caused by
palm oil production, and its devastating impact on the critically endangered
Iceland had hoped that the advert would improve shoppers’ understanding of the
widespread rainforest destruction for palm oil production, which appears in more
than 50% of all supermarket products.
The advert would have seen Iceland committing over half a million pounds of media spend to ensure that it was seen by millions of consumers.
Although not on TV it will be seen by millions of people on YouTube and the message is very clear from Iceland about how we must ban the use of Palm Oil from our homes and where we work.
The video has been on the Greenpeace website for sometime, it was originally thought Iceland itself made the video, despite this had the regulator gave it the green light Iceland would have helped get the message out that we really do need to ban anything that has Palm Oil inside it.
For more information on Palm Oil and why it needs to be banned from all products please click this link >> https://www.rainforest-rescue.org/topics/palm-oil