Foundation Day: Sale Sharks and UBS Team Up for Charity

Sale Sharks Foundation Day, in partnership with UBS, returns on Sunday 17 May when Sale Sharks host Leicester Tigers at the CorpAcq Stadium.

Now in its third year, Foundation Day has become a key date in the season, shining a light on the life‑changing work of Sale Sharks Foundation, the club’s official charity. Harnessing the spirit of the club and the power of rugby, the Foundation works to boost health, fight inequality and foster a sense of belonging across the North West.

Guided by its Levelling the Field strategy, the Foundation takes a community‑led approach to tackling some of the region’s most pressing challenges, including health inequalities, social isolation and limited access to opportunity.

Funds raised through Foundation Day help ensure this vital work – across programmes in education, community inclusion and rugby development – can continue to grow and reach those who need it most.

Fans attending the match will be able to take part in a range of activities around the stadium throughout the afternoon, supporting fundraising efforts while adding extra energy and purpose to the matchday experience.

Activities will include inflatable rugby darts and skills zone, photo opportunities with Sale Sharks players, a raffle and silent auction featuring exclusive, ‘money can’t buy’ prizes and experiences, plus the chance to meet Foundation staff and programme participants to learn more about the charity’s impact across the North West.

Abi Dean, CEO at Sale Sharks Foundation, said:

“Foundation Day is a special moment in our season that brings supporters together to celebrate the impact of Sale Sharks Foundation. It shines a spotlight on the real power of rugby beyond the pitch and the difference it can make in our communities.

“Every supporter who engages with us and supports our work helps us Level the Field for communities across the North West, breaking down barriers, bringing people together and giving more individuals the chance to thrive. Together, we’re creating real, lasting change.”

Foundation Day is being sponsored by UBS Global Wealth Management.

Bradley Russell, Head of Manchester and the North West at UBS Global Wealth Management, said:

“At UBS Global Wealth Management, we’re proud to be supporting an event that not only celebrates the vital work of the Sale Sharks Foundation, but also helps to raise funds for programmes making a real difference across the North West.

“The UBS Optimus Foundation shares Sale Sharks Foundation’s commitment to tackling inequality and widening access to opportunity. We’re especially pleased to be welcoming some of the beneficiaries of our shared charity partners to the match, to experience the day first-hand.”

UBS Global Wealth Management sponsors Foundation Day as part of its wider partnership with Sale Sharks, which also includes support for the Sale Sharks Business Club.