Iceland freezer centres will be plastic free by 2023, the plastic on items other than its own will remain though.
This is the first major retailer to eliminate all its plastic packaging and it is hoped others will soon follow.
Iceland’s pledge will be an important step towards cutting down on the 1m tonnes of plastic generated by supermarkets in the UK each year.
Iceland will be harnessing the latest technologies to create a range of packaging comprising paper and pulp trays along with paper bags which are fully recyclable through domestic waste collection or in-store recycling facilities, and therefore less harmful to the environment.
Iceland Managing Director Richard Walker said: “The world has woken up to the scourge of plastics. A truckload is entering our oceans every minute, causing untold damage to our marine environment and ultimately humanity – since we all depend on the oceans for our survival.
“The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change, other supermarkets and the retail industry as a whole, should follow suit and offer similar commitments during 2108, this is a time for collaboration.
“There really is no excuse any more for excessive packaging that creates needless waste and damages our environment, the technologies and practicalities to create less environmentally harmful alternatives exist, and so Iceland is putting a stake in the ground,”